[yellow tail] - Case Study

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01 — [yellow tail]

[yellow tail] x will greenwood

SOCIAL · Content · Campaign Production

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02 — Project Overview

[yellow tail] partnered with rugby legend Will Greenwood to celebrate the art of effortless entertaining. Built around the idea that great company and good wine are the perfect pairing, the campaign captured Will's relaxed hosting style and showcased [yellow tail] Malbec as the ideal companion for casual get-togethers and shared moments.

The campaign combined hero video content with a suite of social-first assets, creating a consistent brand experienc across paid and organic channels.

03 — Client, Role & Deliverables

Client

[yellow tail] UK

Role

Digital Designer & Content Editor

Deliverables

Social cutdowns · Stills

04 — The BRIEF

A familiar favourite, told through a fresh perspective.

The objective was to create content that felt authentic, approachable and distinctly [yellow tail]. By placing Will Greenwood at the heart of the campaign, the creative needed to balance personality-led storytelling with a product visibility, while remaining adaptable across multiple social formats and touchpoints.

05 — MY CONTRIBUTION

Bringing the campaign beyond the hero film

Working as part of the creative team, I supported the editing of the main campaign film and developed a range of social-first assets designed to extend the campaign across multiple channels.

My role included producing short-form cutdowns, adapting content for platform-specific formats and curating campaign imagery for use across paid and organic social. Each asset was crafted to maintain a consistent visual identity while maximising engagement across different audience touchpoints

06 — campaign rollout

One story, multiple touchpoints.

The campaign was delivered across a range of paid and organic social placements, combining video content, static imagery and platform-specific creative. By adapting the core campaign assets into multiple formats, the content was able to maintain consistency while remaining effective across different channels and audience behaviours.

08 — Final Video Showcase

fig. 1 | [yellow tail] X will Greenwood | social cutdowns

mazda discovers | London - boat making |

hero edit

07 — outcome

Built to entertain. Designed to share.

The final campaign successfully translated the warmth and personality of the hero content into a flexible suite of social assets. Through considered editing, image selection and content adaptation, the campaign maintained [yellow tails]'s playful and approachable brand character across every touchpoint.