Natianal Fuel Safety Plan

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01 — Austrailian government

national fuel safety plan

OOH · digital designer · Campaign rollout support

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01 — Project Overview

National Fuel Safety Plan was a nationwide awareness campaign designed to improve public understanding of safe fuel handling practices across Australia. Delivered across multiple channels and environments, the campaign aimed to communicate important safety information in a way that was clear, accessible and engaging for a broad audience.

Working alongside the wider campaign team at TBWA, the project required the development and rollout of creative assets across outdoor, digital and social channels, ensuring consistency and impact at a national scale.

02 — Client, Role & Deliverables

Client

Australian Government

Role

Digital Designer

Deliverables

Campaign Support Rollout

03 — The BRIEF

How do you make safety impossible to ignore?

The challenge was to communicate essential fuel safety information in a way that felt approachable, memorable and easy to understand. With assets appearing across a wide range of formats and environments, the campaign needed a flexible visual system capable of maintaining clarity and consistency regardless of placement.

04 — MY CONTRIBUTION

Translating a campaign across every touchpoint.

As part of the campaign rollout team, I was responsible for adapting and delivering creative assets across DOOH, OOH and social channels. Working within an established campaign framework, I helped ensure messaging remained clear and visually consistent across multiple formats, dimensions and placements.

From large-scale outdoor environments through to digital and social executions, each asset was carefully adapted to maximise visibility, legibility and impact while maintaining alignment with the wider campaign system.

06 — campaign delivery

One message, many environments.

The campaign extended across outdoor, digital and social touchpoints, creating a connected experience for audiences wherever they encountered the messaging. Careful consideration was given to hierarchy, readability and visual consistency, ensuring key safety information remained effective at every scale.

07 — outcome

National messaging, delivered consistently.

Through a coordinated rollout across multiple channels, the campaign successfully translated complex safety messaging into a clear and accessible visual experience. The result was a scalable creative system capable of supporting a nationwide awareness initiative while maintaining consistency across every touchpoint.